Almacenes El Encanto
Direct sales, customer service and commercial observation from a real retail environment.
Brand history
The story behind KUZ di Primavera
A Dominican brand born from the professional salon, commercial vision and the legacy of Juan Antonio de la Cruz González.
Founder
Juan Antonio de la Cruz González
Juan Antonio de la Cruz González was a Dominican entrepreneur, founder of KUZ di Primavera and Victalia, connected to professional hair cosmetics and a close understanding of the beauty salon.
His story combines commerce, family learning, technical sales, relationships with stylists and a business vision shaped by real market practice.
- Birth
- February 19, 1970
- Death
- March 28, 2026
- Legacy
- KUZ di Primavera and Victalia
Birth of the brand
The birth of KUZ di Primavera
KUZ di Primavera was founded in 1998 by Juan Antonio de la Cruz González to offer professional stylists care, beauty and treatment solutions for every hair type.
The name KUZ comes from transforming the surname Cruz into a short, strong and commercial identity. The expression di Primavera represents nature, renewal, freshness and transformation.
The project began with financial support from his father through a loan of 20,000 dollars. The brand grew from real experience in sales, demonstrations and contact with salons.
Early commercial experience
Learning by selling, listening and solving
Before KUZ, each commercial experience gave him a different tool for understanding service, operations and customer relationships.
El Refugio
A family business where he understood service, experience and administration.
Hot dog carts
According to family memory, the venture reached fourteen carts and taught expansion, differentiation and control.
Customer relationships
Sales became a permanent school: listening, explaining, building trust and turning needs into concrete solutions.
Brand philosophy
A brand built from the salon
Listen to the stylist
The salon as the real space where needs, results and trust are validated.
Create professional solutions
Products designed to support technical work and daily recommendation.
Explain the product
Sales with demonstration, clear language and closeness to professionals.
Living legacy
A story that continues in every salon
KUZ di Primavera is not only a product brand. It is a story of sales, salon work, learning, family, transformation and professional vision.